Sitecore Symposium: What’s new in Sitecore Land (9.3)

Sitecore Symposium 2019 Pieter Brinkman

Another great event comes to an end with Sitecore Symposium 2019. Almost 3.000 attendees gathered to learn more about Sitecore’s products, vision and roadmap.

For me this years Sitecore Symposium highlights the announcement that SaaS is coming and a new Machine Learning Service for auto personalization. Next to keynotes from Sitecore’s own Mark Frost, Paige O’Neill and Desta Price.

And let’s not forget about the legendary keynote from Earvin “Magic” Johnson, which I also had the pleasure to meet.

This year it was -again- my honor to announce and reveal more details about our upcoming release of Sitecore 9.3.

Since the presentation I’ve received lots of requests for slides, more info and speaker engagements. As a start the slides are now available on Notists.

View What’s new in Sitecore land on Notist.

Notists also include my speaker schedule as I’m planned to deliver the presentation again in London (14 November) and Amsterdam (10 December). Feel free to reach out to me if you want to invite me to speak at your event.

My session was only 45 minutes and I tried to push in as much 9.3 features and improvements as I could, but 45 minutes where not enough to cover all updates and more details. More information and details on the Sitecore 9.3 release will be shared on my blog.

The session has also been recorded and will be released after editing is finished.

Sitecore 9.2 – Enhancements Highlights

Now the last of the 3 strategy pillars is enhancements and I want to show you how 9.2 will make day-to-day working with Sitecore a lot more comfortable.

You can see a true change in Sitecore as a company, we never have been so focused in enhancing the product. Focusing on making the platform work better for you by fixing bugs and enhancing existing features.

Our work on enhancing our platform is guided by the feedback we get from our customers, partners and analysts. You are not shy to tell us what is missing and what we can improve. We are listening and documenting everything we hear and see.

We have been working hard to enhance the platform as a whole, and we’ve made some great improvements in 9.2. We’re including over 220 customer fixes, and have also implemented over 150 customer requests! We have fixed 80 issues across multiple functionalities including Content Search, Publishing, Indexing, Caching and Security. So that goes to show that we are listening!

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Sitecore 9.2 – Time to Market Highlights

In a previous blog post I wrote about how the Sitecore strategy has three investment pillars and how this impacts your day-to-day job as a developer. We already covered innovation, let’s dive into the efficiency that you can get with our upcoming Time to Market improvements.

Sitecore 9.2 contains a number of efficiency improvements, but as with the previous section I’ve picked 3 key areas that will help you do your job more efficient and increase the time-to-market for our shared customers. Features that help you get up and running faster, features that will improve standardization between different implementations and features that will help the marketers in their day-to-day job.

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How Sitecore’s Investment strategy impacts the developer’s job

Sitecore investment Research and Developement strategy

At Sitecore we have three 3 pillars in our continuous R&D investment strategy: Innovation, Time to Market and Enhancements.

While preparing the keynotes for the SUGCON conferences in Europe and India I wanted to use these strategic pillars since they define how we work as a company. Since I already talked about this during Sitecore Symposium in 2018 I wanted to take a different approach. This time, knowing that SUGCON is a developer event, I started brainstorming on how our pillars impact you as a developer. In this article I would like to share my thoughts and outcomes on how the strategic pillars have affect on your day-to-day job.

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Full headless experiences with Sitecore Omni™

In the keynote during Sitecore Symposium 2018 in Orlando we introduced Sitecore Omni™, a range of products that support headless scenarios for the different business needs in digital marketing.

Sitecore Omni™ supports all headless scenarios including all author and marketer functionality that the Sitecore Experience Cloud offers, including inline editing, analytics, personalization, multivariate testing and Sitecore Cortex machine learning.

Headless is often positioned and offered as the solution for your digital marketing challenges; digital marketing challenges that are becoming more and more critical to solve.

Customers are expecting seamless experiences on every channel, both online and offline. Because of the exponential growth of the channels the digital marketing channel is are getting more complex.  There is no silver bullet headless approach, there is no single headless solution that fits all.
In the real world there are different customers, with different digital marketing challenges and business cases. These challenges often need a different (headless) approaches.

A headless approach can be the used from solutions where the CMS is only the content hub for a static Progressive Web App, it can be used to track offline customer interaction with IoT or build a full powered native mobile app with tracking and personalization. For all these business cases is the headless approach the correct one, but you can understand that the technical requirements and implementation are completely different.

With Sitecore Omni we introduce a range of products that supports the different headless scenarios.

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What’s new in Sitecore 9.1: Experience Platform

This post is part of the What’s new in Sitecore 9.1 series, Sitecore 9.1 has a lot of exciting innovation and value that will help our customers get to market faster, and ongoing refinements and enhancements to existing functionality.

In previous posted we focused on the What’s new in Sitecore 9.1 Content Management. In this post we will look at all the marketing innovations, features and enhancements within the Experience Platform. Before we dive in I want to provide context around Sitecore, this will help to understand the unique opportunity we have with Sitecore.

Starting with some history, as we all know Sitecore originally was a Content Management System. Being well known of the central hub for serving all the managed and integrated content. Over the years Sitecore evolved from web and to additional channels; including email, mobile and any other marketing channel.

The main driver was the introduction the Online Marketing Suite back in 2009. One of the first Experience Marketing solutions in the industry. Now Sitecore is a full Experience Marketing platform and the Sitecore Experience Cloud allows customers to personalize both online and offline experiences while capturing all the data; including all interactions, conversions, test results, patterns and basically any user information online and offline.

Now the great thing about Sitecore is that it’s all one native platform, both CMS and the Experience Platforms are closely tight together, it’s a truly unified platform.

Sitecore’s unified platform is one of the reasons why Sitecore is loved by developers and marketers.

The true power of Sitecore is in combining the analytics data with the content.  The platform provides you with the opportunity to create relevant personalized experiences in real-time.

Sitecore Content and Analytics

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