In the keynote during Sitecore Symposium 2018 in Orlando we introduced Sitecore Omni™, a range of products that support headless scenarios for the different business needs in digital marketing.
Sitecore Omni™ supports all headless scenarios including all author and marketer functionality that the Sitecore Experience Cloud offers, including inline editing, analytics, personalization, multivariate testing and Sitecore Cortex machine learning.
Headless is often positioned and offered as the solution for your digital marketing challenges; digital marketing challenges that are becoming more and more critical to solve.
Customers are expecting seamless experiences on every channel, both online and offline. Because of the exponential growth of the channels the digital marketing channel is are getting more complex. There is no silver bullet headless approach, there is no single headless solution that fits all.
In the real world there are different customers, with different digital marketing challenges and business cases. These challenges often need a different (headless) approaches.
A headless approach can be the used from solutions where the CMS is only the content hub for a static Progressive Web App, it can be used to track offline customer interaction with IoT or build a full powered native mobile app with tracking and personalization. For all these business cases is the headless approach the correct one, but you can understand that the technical requirements and implementation are completely different.
With Sitecore Omni we introduce a range of products that supports the different headless scenarios.
Continue reading “Full headless experiences with Sitecore Omni™”
This post is part of the What’s new in Sitecore 9.1 series, Sitecore 9.1 has a lot of exciting innovation and value that will help our customers get to market faster, and ongoing refinements and enhancements to existing functionality.
In previous posted we focused on the What’s new in Sitecore 9.1 Content Management. In this post we will look at all the marketing innovations, features and enhancements within the Experience Platform. Before we dive in I want to provide context around Sitecore, this will help to understand the unique opportunity we have with Sitecore.
Starting with some history, as we all know Sitecore originally was a Content Management System. Being well known of the central hub for serving all the managed and integrated content. Over the years Sitecore evolved from web and to additional channels; including email, mobile and any other marketing channel.
The main driver was the introduction the Online Marketing Suite back in 2009. One of the first Experience Marketing solutions in the industry. Now Sitecore is a full Experience Marketing platform and the Sitecore Experience Cloud allows customers to personalize both online and offline experiences while capturing all the data; including all interactions, conversions, test results, patterns and basically any user information online and offline.
Now the great thing about Sitecore is that it’s all one native platform, both CMS and the Experience Platforms are closely tight together, it’s a truly unified platform.
Sitecore’s unified platform is one of the reasons why Sitecore is loved by developers and marketers.
The true power of Sitecore is in combining the analytics data with the content. The platform provides you with the opportunity to create relevant personalized experiences in real-time.
Continue reading “What’s new in Sitecore 9.1: Experience Platform”
During Sitecore Symposium I presented the Overview of 9.1 together with Mark Groves, Senior Director Product Management. This blogpost will cover the highlights of Sitecore 9.1 Experience Management (XM).
As addressed in the first blogpost of the What’s new in Sitecore 9.1 series, Sitecore 9.1 has a lot of exciting innovation and value that will help our customers get to market faster, and ongoing refinements and enhancements to existing functionality.
The most important headlines for Sitecore 9.1 Content management are; Headless, Sitecore Experience Accelerator (SxA), platform enhancements and the new UI – Horizon.
Continue reading “What’s new in Sitecore 9.1: Content Management”
I just returned home from a great Sitecore Symposium and an MVP summit. I had the honors to present the Overview of 9.1 together with Mark Groves, Senior Director Product Management. During the days that followed I received a lot of requests to share the deck and the details. To address these questions I started a blog series on our 9.1 release.
So, version 9.1 has a lot of exciting innovation and value that will help our customers get to market faster, and also ongoing refinements and enhancements to existing functionality.
Continue reading “What’s new in Sitecore 9.1: a technical overview”