How to ensure CIO and CMO alignment when making technology investment decisions [Publication]

This week my article on CIO and CMO alignment for technology investments got featured on Information Age. In this article, I focus on how Technology investment decisions have become increasingly business-critical over time, with the wrong platform decision capable of negatively impacting the company’s ROI, in addition to unleashing major headaches for IT and marketing teams. Today, there are more channels than ever before, introducing new business challenges that can be solved with new technology innovations.

The CMO needs to be aware of the technical debt, integration points and architectures, while the CIO should be mindful of the business value and the need for fast time-to-market for implementations. However, this means that they both must have a better technical understanding of areas outside the scope of their work. So how do these executives find confluence across their potentially opposing goals and perspectives?

Read the full article on Information Age:

What is Sitecore Managed Cloud?

During the last 7 months, I had a side job next to my Technical Marketing Job. I was asked to create the positioning and messaging to support our Managed Cloud offering as interim Product Marketing Director Managed Cloud at Sitecore.
Luckily I could pull this off because of two reasons.
1) I have amazing self-steering teams within Technical Marketing.
2) A day has 24 hours.

The job is now done, and I would like to share some knowledge about Sitecore Managed Cloud. Starting with sharing the recording of my SUGMEA presentation on Managed Cloud.

In this session, I will provide an introduction to Sitecore Managed Cloud. Highlighting the benefits of Manage Cloud, and how Managed Cloud compares to our other hosting options. Including:

  • Sitecore flexible hosting options
  • What is Sitecore Managed Cloud?
  • Benefits of Sitecore Managed Cloud
  • The efforts of hosting
  • Sitecore Managed Cloud critical success factors
  • Why Sitecore Managed Cloud for the CMO, CIO, and infrastructure teams?

You can find the recording on Vimeo or embedded below.

Sitecore Managed Cloud presentation during virtual SUGMEA
Continue reading “What is Sitecore Managed Cloud?”

Sitecore 9.3 Marketing enhancements and features

Sitecore helps brands to create relevant personalized experiences in real-time, maximizing outcomes and value across channels. 

Sitecore does this by offering a rich platform that supports all stages. Starting from content creation, to serving personalized experiences that drive and increase conversions and outcomes.

This includes tools for measuring content effectiveness and provide insights for marketers with analytics data and reporting tools. Based on these insights marketers can then optimize their content and personalization strategy to increase business results.

Sitecore helps brands to create relevant personalized experiences in real-time to maximize outcomes and value across channels. 

For Sitecore 9.3 we made significant improvements to the marketing features. We improved Testing, Optimization, and Personalization. New features are added to Analytics and Reporting, to Marketing Automation and to Forms. We also announced a new product for in our Machine learning offering.

New marketing features and enhancements in Sitecore 9.3

This article is part of the Sitecore 9.3 what’s new blog post series.

Let’s take a look at improvements and new marketing features.

Continue reading “Sitecore 9.3 Marketing enhancements and features”

Sitecore 9.3 – Sitecore Experience Accelerator (SXA)

Sitecore Experience Accelerator is a drag-and-drop componentry extended to meet business needs or designs for accelerated builds. SXA enables marketing departments to create web sites without the involvement of development and IT. This decreases the time-to-market by using default and custom-build SXA components.

Sitecore 9.3 will provide improvements in the core-platform. In this article I will highlight the three new SXA features released with Sitecore 9.3. This article is part of the Sitecore 9.3 what’s new blog post series.

Continue reading “Sitecore 9.3 – Sitecore Experience Accelerator (SXA)”

Sitecore 9.3 – Core platform enhancements

For Sitecore 9.3 we made a significant amount of enhancements. During my session at Sitecore Symposium I only had time to focus on on the top 5 of improvements for the core platform.

Sitecore 9.3 includes a large list of improvements. Sitecore’s ongoing improvements for the core platform are always around performance and increasing the easy-of-use for those who work with Sitecore every day.

The key performance improvements in 9.3 are made by reducing the amount of calls that Sitecore makes, optimizing Sitecore by making processes more efficient.

This blogpost will provide a list of improvements and enhancements for the Experience Platform -listed per product area- that are included in 9.3. The complete list of enhancements can be found in the official Sitecore 9.3 release notes.

This article is part of the Sitecore 9.3 what’s new blog post series.

Continue reading “Sitecore 9.3 – Core platform enhancements”