Last month we hosted the very successful Sitecore User Group Conference 2019 (SUGCON) in India, this was our second SUGCON India. The event has been very successful in many ways and I want to share my view on the event.
First the number; I’m very happy to share that we had nearly 300 attendees during SUGCONIndia. During the days we had more than 35 sessions presented. We had over the 100 attendees across our three workshops; Commerce, SxA and JSS- during the pre-conference workshop day. We also managed to host a Sitecore certification opportunity for more than 70 developers.
The morning before SUGCON Sitecore hosted a business event Elevate the Experience. I had the honor to start this event, during the opening I talked about problems that marketers are facing today; The content lifecycle problem, the data insights problem and the communication cycle problem.
Right after Elevate the Experiences it was time for SUGCON to start. Everything was set, the venue looked great and the stage and screen was amazing. During the SUGCON keynote I focused on the three strategic pillars of Sitecore; Innovation, Time-to-Market and Enhancements and how this affect the day-to-day job of developers. I’ll make sure to share my deck in the upcoming days.
Mostly I enjoyed connecting with everyone, It’s great to connect with smart, passionate and friendly people.
A video says more than words (and pictures), here is a short impression of SUGCON India 2019.
My view on the India market
Hosting a developer event in India is key to uplift the knowledge and create product awareness, this will lead to better implementation which will lead to customer delight. I see a big shift where India is moving away from just outsourcing ‘simple’ development and maintenance to become the knowledge hub for EU and NA based agencies and bigger customers.
More and more complex implementation will be handled by full teams in India, driving more demand for training and knowledge events. A great example of this was the high demand for the workshops and the high level of questions received during the workshops and sessions.
It was great to be in India again and I look forward to next year!
In the keynote during Sitecore Symposium 2018 in Orlando we introduced Sitecore Omni™, a range of products that support headless scenarios for the different business needs in digital marketing.
Sitecore Omni™ supports all headless scenarios including all author and marketer functionality that the Sitecore Experience Cloud offers, including inline editing, analytics, personalization, multivariate testing and Sitecore Cortex machine learning.
Headless is often positioned and offered as the solution for your digital marketing challenges; digital marketing challenges that are becoming more and more critical to solve.
Customers are expecting seamless experiences on every channel, both online and offline. Because of the exponential growth of the channels the digital marketing channel is are getting more complex. There is no silver bullet headless approach, there is no single headless solution that fits all.
In the real world there are different customers, with different digital marketing challenges and business cases. These challenges often need a different (headless) approaches.
A headless approach can be the used from solutions where the CMS is only the content hub for a static Progressive Web App, it can be used to track offline customer interaction with IoT or build a full powered native mobile app with tracking and personalization. For all these business cases is the headless approach the correct one, but you can understand that the technical requirements and implementation are completely different.
With Sitecore Omni we introduce a range of products that supports the different headless scenarios.
This post is part of the What’s new in Sitecore 9.1 series, Sitecore 9.1 has a lot of exciting innovation and value that will help our customers get to market faster, and ongoing refinements and enhancements to existing functionality.
In previous posted we focused on the What’s new in Sitecore 9.1 Content Management. In this post we will look at all the marketing innovations, features and enhancements within the Experience Platform. Before we dive in I want to provide context around Sitecore, this will help to understand the unique opportunity we have with Sitecore.
Starting with some history, as we all know Sitecore originally was a Content Management System. Being well known of the central hub for serving all the managed and integrated content. Over the years Sitecore evolved from web and to additional channels; including email, mobile and any other marketing channel.
The main driver was the introduction the Online Marketing Suite back in 2009. One of the first Experience Marketing solutions in the industry. Now Sitecore is a full Experience Marketing platform and the Sitecore Experience Cloud allows customers to personalize both online and offline experiences while capturing all the data; including all interactions, conversions, test results, patterns and basically any user information online and offline.
Now the great thing about Sitecore is that it’s all one native platform, both CMS and the Experience Platforms are closely tight together, it’s a truly unified platform.
Sitecore’s unified platform is one of the reasons why Sitecore is loved by developers and marketers.
The true power of Sitecore is in combining the analytics data with the content. The platform provides you with the opportunity to create relevant personalized experiences in real-time.
During Sitecore Symposium I presented the Overview of 9.1 together with Mark Groves, Senior Director Product Management. This blogpost will cover the highlights of Sitecore 9.1 Experience Management (XM).
As addressed in the first blogpost of the What’s new in Sitecore 9.1 series, Sitecore 9.1 has a lot of exciting innovation and value that will help our customers get to market faster, and ongoing refinements and enhancements to existing functionality.
The most important headlines for Sitecore 9.1 Content management are; Headless, Sitecore Experience Accelerator (SxA), platform enhancements and the new UI – Horizon.
I just returned home from a great Sitecore Symposium and an MVP summit. I had the honors to present the Overview of 9.1 together with Mark Groves, Senior Director Product Management. During the days that followed I received a lot of requests to share the deck and the details. To address these questions I started a blog series on our 9.1 release.
So, version 9.1 has a lot of exciting innovation and value that will help our customers get to market faster, and also ongoing refinements and enhancements to existing functionality.
Sitecore’s first major User Group conference in Asia, was held in Bangalore, India, on May 16-17 2018. Originally the event was intended to accommodate 150 people, but interest exceeded expectations and the event reached more than 200 attendees.