SUGCON keynote recording available

The recordings of the SUGCON event are now available including the keynote that Jason and I delivered on Friday morning.

Session outline

Composable DXP is all the rage, but what if you already have a platform installation with years of investment into getting it just how you like? How do you gradually move your architecture over to something that is MACH and headless? Do you need a full rebuild? Do you need Next.js or not? Where does content go now? What are the benefits and downsides?

Pieter Brinkman (@pieterbrink123) and Jason St-Cyr (@StCyrThoughts) take an overview of a few XM and XP scenarios and how you can gradually migrate to a composable architecture, along with some of the advantages and disadvantages of different options.

Architecture guide to migrate from On-prem/PaaS to SaaS

Composable DXP is all the rage. Why is the industry moving towards SaaS and Composable architecture? What are the benefits of composable for customers? And is composable for everyone. These are all questions that are addressed in the Architecture guide to SaaS video.

Next to that we’re also addressing that the actual migration. What if you already have a platform installation with years of investment into getting it just how you like? How do you gradually move your architecture over to something that is MACH and headless? Do you need a full rebuild?

If you want to learn more and need an introduction into Composable DXP you can read the Introduction to Composable DXP article.

Guest speaker Sitecore Strategy Lunch

I’ve been invited to participate in Sitecore Strategy lunch of December. The strategy lunch is a informal table discussion. I will be talking about Sitecore’s strategy and roadmap, see more details below. You can register here.

“Sitecore has made a major pivot towards becoming a Composable DXP company over the past few months. Do you have questions about their roadmap and what it means for your investment in the Sitecore platform? Here’s your chance to get some answers!

December 2nd at 12:00 EST, Sitecore Strategy MVP, Jaina Baumgartner host the Sitecore Strategy Lunch with special guest Pieter Brinkman, Sitecore’s Senior Director of Technical Marketing in a Sitecore Product Roadmap AMA (ask me anything) session and discussion.

Bring you, colleagues, bring your decision-makers and get the straight goods right from the source! See you soon!”

Sitecore Composable DXP – Digital Bytes

This week I had the pleasure to talk with Himadri from Nishtech about Sitecore’s SaaS journey and how we are moving to the Composable DXP.

Nishtech Digital Bytes – Sitecore Composable DXP

Nish Tech digital bytes outline

When you think of a traditional digital experience platform, you probably think of a monolithic, tightly coupled full-stack suite from a single vendor that allows you to manage the entire digital experience, from content management to digital marketing and analytics. But maybe you don’t need all that. The concept of a composable DXP allows you to create a custom solution using technology that fits your needs and works with your existing processes and infrastructure.

In this episode we’re excited to welcome Sitecore Senior Director of Technical Marketing Pieter Brinkman to discuss his thoughts on the composable DXP and how it fits into Sitecore’s roadmap.

Thanks again to Nishtech and Himadri for the lovely conversation.

Introduction to the Composable DXP

If you follow the Digital Experience Platform (DXP) and web industry you seen that the industry is slowly moving away from Platform DXP’s to something called a Composable DXP.

In this article I want to address a few questions that I get asked a lot, including:

  1. What is a Composable DXP?
  2. What is the difference between a Composable DXP and a platform DXP?
  3. What are the key benefits of a Composable DXP.

Here we go!

What is Digital Experience Platform (DXP)?

Industry research and advisory firm Gartner defines DXP as:

“A digital experience platform (DXP) is an integrated set of core technologies that support the composition, management, delivery and optimization of contextualized digital experiences.”

A DXP consist out of three main pillars:

  1. Content is the main foundation of DXP.
    It’s the starting point and the fuel of everything. You need content to drive Digital Experiences. The content pillar is all about content strategy, creation, collaboration and making the content available for consumption.
  2. The Experience pillar is where we build digital experiences.
    This includes tools for Analytics, Marketing Automation, Personalization and optimization. The content is powering the experiences.
  3. The final pillar is Commerce.
    With the commerce pillar we add the possibility to add conversion to experiences.

A good DXP solution combines Content, Experience and Commerce to maximize impact.

That brings us to the next questions; What is a Composable DXP and what is a Platform DXP and what are the differences?

Continue reading “Introduction to the Composable DXP”

Keynote Virtual SUGCON on Sitecore & SaaS

I had the honor of opening SUGCON together with Rob. We presented on our the future Strategy of Sitecore and our SaaS offering.

Also did an introduction to the Composable DXP and talked about he benefit. We ended up with a demo of the Sitecore products.

Please note that this presentation was 02:00 at night 🙂

Want to learn more about the Composable DXP, the benefits and the difference between platform and composable DXP? I also wrote an that does a full introduction of the Composable DXP.

Working 10 years at Sitecore

amazing technical marketing team

With the start of 2021, I just hit the 10-year milestone working at Sitecore.

While normally I would just let this pass and focus on the next big things that we need to deliver, I want to take a moment to reflect on my 10 years at Sitecore and thank a number of people that inspired me along the way.

Reed the original article with comments directly on LinkedIn: https://www.linkedin.com/pulse/10-years-sitecore-pieter-brinkman/

My journey at Sitecore has been amazing. It started as a pre-sales consultant in The Netherlands, to quickly join co-founder Lars Nielsen to build the MVP program, moving into Product Marketing to grow and strategies Technical Marketing.

Continue reading “Working 10 years at Sitecore”