Guest speaker Sitecore Strategy Lunch

I’ve been invited to participate in Sitecore Strategy lunch of December. The strategy lunch is a informal table discussion. I will be talking about Sitecore’s strategy and roadmap, see more details below. You can register here.

“Sitecore has made a major pivot towards becoming a Composable DXP company over the past few months. Do you have questions about their roadmap and what it means for your investment in the Sitecore platform? Here’s your chance to get some answers!

December 2nd at 12:00 EST, Sitecore Strategy MVP, Jaina Baumgartner host the Sitecore Strategy Lunch with special guest Pieter Brinkman, Sitecore’s Senior Director of Technical Marketing in a Sitecore Product Roadmap AMA (ask me anything) session and discussion.

Bring you, colleagues, bring your decision-makers and get the straight goods right from the source! See you soon!”

Sitecore Composable DXP – Digital Bytes

This week I had the pleasure to talk with Himadri from Nishtech about Sitecore’s SaaS journey and how we are moving to the Composable DXP.

Nishtech Digital Bytes – Sitecore Composable DXP

Nish Tech digital bytes outline

When you think of a traditional digital experience platform, you probably think of a monolithic, tightly coupled full-stack suite from a single vendor that allows you to manage the entire digital experience, from content management to digital marketing and analytics. But maybe you don’t need all that. The concept of a composable DXP allows you to create a custom solution using technology that fits your needs and works with your existing processes and infrastructure.

In this episode we’re excited to welcome Sitecore Senior Director of Technical Marketing Pieter Brinkman to discuss his thoughts on the composable DXP and how it fits into Sitecore’s roadmap.

Thanks again to Nishtech and Himadri for the lovely conversation.

How to ensure CIO and CMO alignment when making technology investment decisions [Publication]

This week my article on CIO and CMO alignment for technology investments got featured on Information Age. In this article, I focus on how Technology investment decisions have become increasingly business-critical over time, with the wrong platform decision capable of negatively impacting the company’s ROI, in addition to unleashing major headaches for IT and marketing teams. Today, there are more channels than ever before, introducing new business challenges that can be solved with new technology innovations.

The CMO needs to be aware of the technical debt, integration points and architectures, while the CIO should be mindful of the business value and the need for fast time-to-market for implementations. However, this means that they both must have a better technical understanding of areas outside the scope of their work. So how do these executives find confluence across their potentially opposing goals and perspectives?

Read the full article on Information Age:

How Sitecore’s Investment strategy impacts the developer’s job

Sitecore investment Research and Developement strategy

At Sitecore we have three 3 pillars in our continuous R&D investment strategy: Innovation, Time to Market and Enhancements.

While preparing the keynotes for the SUGCON conferences in Europe and India I wanted to use these strategic pillars since they define how we work as a company. Since I already talked about this during Sitecore Symposium in 2018 I wanted to take a different approach. This time, knowing that SUGCON is a developer event, I started brainstorming on how our pillars impact you as a developer. In this article I would like to share my thoughts and outcomes on how the strategic pillars have affect on your day-to-day job.

Continue reading “How Sitecore’s Investment strategy impacts the developer’s job”