Sitecore 9.3 Marketing enhancements and features

Sitecore helps brands to create relevant personalized experiences in real-time, maximizing outcomes and value across channels. 

Sitecore does this by offering a rich platform that supports all stages. Starting from content creation, to serving personalized experiences that drive and increase conversions and outcomes.

This includes tools for measuring content effectiveness and provide insights for marketers with analytics data and reporting tools. Based on these insights marketers can then optimize their content and personalization strategy to increase business results.

Sitecore helps brands to create relevant personalized experiences in real-time to maximize outcomes and value across channels. 

For Sitecore 9.3 we made significant improvements to the marketing features. We improved Testing, Optimization, and Personalization. New features are added to Analytics and Reporting, to Marketing Automation and to Forms. We also announced a new product for in our Machine learning offering.

New marketing features and enhancements in Sitecore 9.3

This article is part of the Sitecore 9.3 what’s new blog post series.

Let’s take a look at improvements and new marketing features.

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Sitecore 9.3 – Sitecore Experience Accelerator (SXA)

Sitecore Experience Accelerator is a drag-and-drop componentry extended to meet business needs or designs for accelerated builds. SXA enables marketing departments to create web sites without the involvement of development and IT. This decreases the time-to-market by using default and custom-build SXA components.

Sitecore 9.3 will provide improvements in the core-platform. In this article I will highlight the three new SXA features released with Sitecore 9.3. This article is part of the Sitecore 9.3 what’s new blog post series.

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Sitecore 9.3 – Core platform enhancements

For Sitecore 9.3 we made a significant amount of enhancements. During my session at Sitecore Symposium I only had time to focus on on the top 5 of improvements for the core platform.

Sitecore 9.3 includes a large list of improvements. Sitecore’s ongoing improvements for the core platform are always around performance and increasing the easy-of-use for those who work with Sitecore every day.

The key performance improvements in 9.3 are made by reducing the amount of calls that Sitecore makes, optimizing Sitecore by making processes more efficient.

This blogpost will provide a list of improvements and enhancements for the Experience Platform -listed per product area- that are included in 9.3. The complete list of enhancements can be found in the official Sitecore 9.3 release notes.

This article is part of the Sitecore 9.3 what’s new blog post series.

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Sitecore 9.3 – What’s new blog series

Sitecore offers three “first-class” development approaches: From heavily complex with Sitecore custom, to rapid delivery with SXA, to completely headless with Sitecore JSS.

Sitecore’s development approaches

At Sitecore we’re always invested in enhancing across the different implementation options. All solutions use the same kernel, enhancements done to the kernel will reflect into all three implementation approaches.

During my presentation at Symposium I covered the enhancements and new features per development approach. This blog series will contain more details about the Sitecore 9.3 released enhancements and features.

(Upcoming) articles in series

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Sitecore Symposium: What’s new in Sitecore Land (9.3)

pieter session Symposium sitecore 2019

Another great event comes to an end with Sitecore Symposium 2019. Almost 3.000 attendees gathered to learn more about Sitecore’s products, vision and roadmap.

For me this years Sitecore Symposium highlights the announcement that SaaS is coming and a new Machine Learning Service for auto personalization. Next to keynotes from Sitecore’s own Mark Frost, Paige O’Neill and Desta Price.

And let’s not forget about the legendary keynote from Earvin “Magic” Johnson, which I also had the pleasure to meet.

This year it was -again- my honor to announce and reveal more details about our upcoming release of Sitecore 9.3.

Since the presentation I’ve received lots of requests for slides, more info and speaker engagements. As a start the slides are now available on Notists.

View What’s new in Sitecore land on Notist.

Notists also include my speaker schedule as I’m planned to deliver the presentation again in London (14 November) and Amsterdam (10 December). Feel free to reach out to me if you want to invite me to speak at your event.

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Sitecore 9.2 – Enhancements Highlights

Now the last of the 3 strategy pillars is enhancements and I want to show you how 9.2 will make day-to-day working with Sitecore a lot more comfortable.

You can see a true change in Sitecore as a company, we never have been so focused in enhancing the product. Focusing on making the platform work better for you by fixing bugs and enhancing existing features.

Our work on enhancing our platform is guided by the feedback we get from our customers, partners and analysts. You are not shy to tell us what is missing and what we can improve. We are listening and documenting everything we hear and see.

We have been working hard to enhance the platform as a whole, and we’ve made some great improvements in 9.2. We’re including over 220 customer fixes, and have also implemented over 150 customer requests! We have fixed 80 issues across multiple functionalities including Content Search, Publishing, Indexing, Caching and Security. So that goes to show that we are listening!

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Sitecore 9.2 – Time to Market Highlights

In a previous blog post I wrote about how the Sitecore strategy has three investment pillars and how this impacts your day-to-day job as a developer. We already covered innovation, let’s dive into the efficiency that you can get with our upcoming Time to Market improvements.

Sitecore 9.2 contains a number of efficiency improvements, but as with the previous section I’ve picked 3 key areas that will help you do your job more efficient and increase the time-to-market for our shared customers. Features that help you get up and running faster, features that will improve standardization between different implementations and features that will help the marketers in their day-to-day job.

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