If you follow the Digital Experience Platform (DXP) and web industry you seen that the industry is slowly moving away from Platform DXP’s to something called a Composable DXP.
In this article I want to address a few questions that I get asked a lot, including:
- What is a Composable DXP?
- What is the difference between a Composable DXP and a platform DXP?
- What are the key benefits of a Composable DXP.
Here we go!
What is Digital Experience Platform (DXP)?
Industry research and advisory firm Gartner defines DXP as:
“A digital experience platform (DXP) is an integrated set of core technologies that support the composition, management, delivery and optimization of contextualized digital experiences.”
A DXP consist out of three main pillars:
- Content is the main foundation of DXP.
It’s the starting point and the fuel of everything. You need content to drive Digital Experiences. The content pillar is all about content strategy, creation, collaboration and making the content available for consumption. - The Experience pillar is where we build digital experiences.
This includes tools for Analytics, Marketing Automation, Personalization and optimization. The content is powering the experiences. - The final pillar is Commerce.
With the commerce pillar we add the possibility to add conversion to experiences.
A good DXP solution combines Content, Experience and Commerce to maximize impact.
That brings us to the next questions; What is a Composable DXP and what is a Platform DXP and what are the differences?
Continue reading “Introduction to the Composable DXP”