Sharing my updates on Polywork

pieter brinkman polyworks timeline

A lot of activities around my job and hobbies are not easy to share. I don’t like sharing to much activities on LinkedIn and I don’t want to write an article on everything. It just takes to much time.

A teammember pointed me to (Thanks Jason). I’m really enjoying Polywork, it’s a easy way to share short updates. I’ve chosen to share updates around work and personal passions, including hobbies like Surfing and BBQ.

You can find my timeline in the op menu or using the link below:

Pieter Brinkman – ⚙️Technologist, 🌊 Waterman, 🔪 Foodie, 🦸‍♂️ Father

Let me know if you want to join Polyworks, I still have some invite codes available.

Konaverse podcast

I had the pleasure and honor to participate in the Konaverse Podcast series.


The Konaverse Podcast series is not all about work, technology and industry it a show about technology, work, careers and life. You get to know more about the people and what drives them.

We talked about everything from growing up in The Netherlands, family life, my career at Sitecore, windsurfing and home automation.

Listen the full podcast directly on Spotify, Google Podcast or Apple Podcast, or on the Konaverse site.

I really enjoyed participating, it was a very pleasant experience. The questions around growing-up make you think back about how good live you had so far and make you appreciate what you got. It’s good to reflect and appreciate, this is something you forget sometimes with the busy life we all have.

Thanks to Akshay, Matthew and the Konabos team.

Pieter Brinkman on The Netherlands, Sitecore, Windsurfing, and Home Automation |Konaverse Podcast | Konaverse Podcast | Technology, Work, Career, And Life Related Podcasts (

Sitecore Composable DXP – Digital Bytes

This week I had the pleasure to talk with Himadri from Nishtech about Sitecore’s SaaS journey and how we are moving to the Composable DXP.

Nishtech Digital Bytes – Sitecore Composable DXP

Nish Tech digital bytes outline

When you think of a traditional digital experience platform, you probably think of a monolithic, tightly coupled full-stack suite from a single vendor that allows you to manage the entire digital experience, from content management to digital marketing and analytics. But maybe you don’t need all that. The concept of a composable DXP allows you to create a custom solution using technology that fits your needs and works with your existing processes and infrastructure.

In this episode we’re excited to welcome Sitecore Senior Director of Technical Marketing Pieter Brinkman to discuss his thoughts on the composable DXP and how it fits into Sitecore’s roadmap.

Thanks again to Nishtech and Himadri for the lovely conversation.

Introduction to the Composable DXP

If you follow the Digital Experience Platform (DXP) and web industry you seen that the industry is slowly moving away from Platform DXP’s to something called a Composable DXP.

In this article I want to address a few questions that I get asked a lot, including:

  1. What is a Composable DXP?
  2. What is the difference between a Composable DXP and a platform DXP?
  3. What are the key benefits of a Composable DXP.

Here we go!

What is Digital Experience Platform (DXP)?

Industry research and advisory firm Gartner defines DXP as:

“A digital experience platform (DXP) is an integrated set of core technologies that support the composition, management, delivery and optimization of contextualized digital experiences.”

A DXP consist out of three main pillars:

  1. Content is the main foundation of DXP.
    It’s the starting point and the fuel of everything. You need content to drive Digital Experiences. The content pillar is all about content strategy, creation, collaboration and making the content available for consumption.
  2. The Experience pillar is where we build digital experiences.
    This includes tools for Analytics, Marketing Automation, Personalization and optimization. The content is powering the experiences.
  3. The final pillar is Commerce.
    With the commerce pillar we add the possibility to add conversion to experiences.

A good DXP solution combines Content, Experience and Commerce to maximize impact.

That brings us to the next questions; What is a Composable DXP and what is a Platform DXP and what are the differences?

Continue reading “Introduction to the Composable DXP”

Why C-suite alignment is necessary for smarter technology investment decisions

The role of the technical trusted advisor

Recent data has shown that business and consumer digital adoption has jumped five years forward due to COVID-19. Organisations that prioritised the shift towards digital technologies before the pandemic have adjusted quickly, with arguably less disruption to their business. At the same time, those who stagnated in the adoption of digital technologies were on the backfoot, urgently finding quick solutions for their needs. When it comes to marketing initiatives, this tactic could work in the short-term, but organisations will inevitably have to re-budget, rebuild and fund additional investments to fix problems which have arisen from having chosen less-than-ideal short-term solutions.

As martech platforms continue to develop, becoming broader and more technical to use, it adds further complexity to an already difficult decision for stakeholders when selecting what solutions the business needs for the future. With the plethora of marketing challenges that need to be addressed by the assistance of technology, there are two that stand out.

Continue reading “Why C-suite alignment is necessary for smarter technology investment decisions”

Why C-suite alignment is necessary for smarter technology investment decisions [publication]

This week my article on CIO and CMO alignment is necessary for smarter technology investment decisions got featured on Digitalisation World.

Article published on Digitalisation works

When it comes to smarter technology investment decisions, how can CIOs and CMOs find common ground? Learn more about the importance of having an expert that can speak to IT and marketing, read the article.

How to ensure CIO and CMO alignment when making technology investment decisions [Publication]

This week my article on CIO and CMO alignment for technology investments got featured on Information Age. In this article, I focus on how Technology investment decisions have become increasingly business-critical over time, with the wrong platform decision capable of negatively impacting the company’s ROI, in addition to unleashing major headaches for IT and marketing teams. Today, there are more channels than ever before, introducing new business challenges that can be solved with new technology innovations.

The CMO needs to be aware of the technical debt, integration points and architectures, while the CIO should be mindful of the business value and the need for fast time-to-market for implementations. However, this means that they both must have a better technical understanding of areas outside the scope of their work. So how do these executives find confluence across their potentially opposing goals and perspectives?

Read the full article on Information Age: