This post is part of the What’s new in Sitecore 9.1 series, Sitecore 9.1 has a lot of exciting innovation and value that will help our customers get to market faster, and ongoing refinements and enhancements to existing functionality.
In previous posted we focused on the What’s new in Sitecore 9.1 Content Management. In this post we will look at all the marketing innovations, features and enhancements within the Experience Platform. Before we dive in I want to provide context around Sitecore, this will help to understand the unique opportunity we have with Sitecore.
Starting with some history, as we all know Sitecore originally was a Content Management System. Being well known of the central hub for serving all the managed and integrated content. Over the years Sitecore evolved from web and to additional channels; including email, mobile and any other marketing channel.
The main driver was the introduction the Online Marketing Suite back in 2009. One of the first Experience Marketing solutions in the industry. Now Sitecore is a full Experience Marketing platform and the Sitecore Experience Cloud allows customers to personalize both online and offline experiences while capturing all the data; including all interactions, conversions, test results, patterns and basically any user information online and offline.
Now the great thing about Sitecore is that it’s all one native platform, both CMS and the Experience Platforms are closely tight together, it’s a truly unified platform.
Sitecore’s unified platform is one of the reasons why Sitecore is loved by developers and marketers.
The true power of Sitecore is in combining the analytics data with the content. The platform provides you with the opportunity to create relevant personalized experiences in real-time.
During Sitecore Symposium I presented the Overview of 9.1 together with Mark Groves, Senior Director Product Management. This blogpost will cover the highlights of Sitecore 9.1 Experience Management (XM).
As addressed in the first blogpost of the What’s new in Sitecore 9.1 series, Sitecore 9.1 has a lot of exciting innovation and value that will help our customers get to market faster, and ongoing refinements and enhancements to existing functionality.
The most important headlines for Sitecore 9.1 Content management are; Headless, Sitecore Experience Accelerator (SxA), platform enhancements and the new UI – Horizon.
I just returned home from a great Sitecore Symposium and an MVP summit. I had the honors to present the Overview of 9.1 together with Mark Groves, Senior Director Product Management. During the days that followed I received a lot of requests to share the deck and the details. To address these questions I started a blog series on our 9.1 release.
So, version 9.1 has a lot of exciting innovation and value that will help our customers get to market faster, and also ongoing refinements and enhancements to existing functionality.
Held in Berlin, April 23-24, Sitecore User Group Conference Europe marks the largest community event to date. A total attendance of 600+ people, coming from all over Europe, North America, Middle East and even Australia and New Zealand.
I had the honor presenting the opening keynote of SUGCON EU together with my Technical Marketing team. I started the keynote sharing my experiences and the evolution of SUGCON. How SUGCON started in The Netherlands in 2014 hosted by the Dutch User Group with 90 attendees growing in a few years to the largest Sitecore community event with 600 attendees in Berlin. Thanks to the SUGNL and SUGDK to make this happen!
This year we had a jam-packed itinerary of over 40 sessions, put together by Sitecore employees and community members, had something interesting for everyone to see and learn about regarding the latest release: Sitecore 9.