Sitecore 9.3 Marketing enhancements and features

Sitecore helps brands to create relevant personalized experiences in real-time, maximizing outcomes and value across channels. 

Sitecore does this by offering a rich platform that supports all stages. Starting from content creation, to serving personalized experiences that drive and increase conversions and outcomes.

This includes tools for measuring content effectiveness and provide insights for marketers with analytics data and reporting tools. Based on these insights marketers can then optimize their content and personalization strategy to increase business results.

Sitecore helps brands to create relevant personalized experiences in real-time to maximize outcomes and value across channels. 

For Sitecore 9.3 we made significant improvements to the marketing features. We improved Testing, Optimization, and Personalization. New features are added to Analytics and Reporting, to Marketing Automation and to Forms. We also announced a new product for in our Machine learning offering.

New marketing features and enhancements in Sitecore 9.3

This article is part of the Sitecore 9.3 what’s new blog post series.

Let’s take a look at improvements and new marketing features.

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Sitecore 9.3 – Core platform enhancements

For Sitecore 9.3 we made a significant amount of enhancements. During my session at Sitecore Symposium I only had time to focus on on the top 5 of improvements for the core platform.

Sitecore 9.3 includes a large list of improvements. Sitecore’s ongoing improvements for the core platform are always around performance and increasing the easy-of-use for those who work with Sitecore every day.

The key performance improvements in 9.3 are made by reducing the amount of calls that Sitecore makes, optimizing Sitecore by making processes more efficient.

This blogpost will provide a list of improvements and enhancements for the Experience Platform -listed per product area- that are included in 9.3. The complete list of enhancements can be found in the official Sitecore 9.3 release notes.

This article is part of the Sitecore 9.3 what’s new blog post series.

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Sitecore 9.2 – Enhancements Highlights

Now the last of the 3 strategy pillars is enhancements and I want to show you how 9.2 will make day-to-day working with Sitecore a lot more comfortable.

You can see a true change in Sitecore as a company, we never have been so focused in enhancing the product. Focusing on making the platform work better for you by fixing bugs and enhancing existing features.

Our work on enhancing our platform is guided by the feedback we get from our customers, partners and analysts. You are not shy to tell us what is missing and what we can improve. We are listening and documenting everything we hear and see.

We have been working hard to enhance the platform as a whole, and we’ve made some great improvements in 9.2. We’re including over 220 customer fixes, and have also implemented over 150 customer requests! We have fixed 80 issues across multiple functionalities including Content Search, Publishing, Indexing, Caching and Security. So that goes to show that we are listening!

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