Category: Sitecore

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Working 10 years at Sitecore

amazing technical marketing team

With the start of 2021, I just hit the 10-year milestone working at Sitecore.

While normally I would just let this pass and focus on the next big things that we need to deliver, I want to take a moment to reflect on my 10 years at Sitecore and thank a number of people that inspired me along the way.

Reed the original article with comments directly on LinkedIn: https://www.linkedin.com/pulse/10-years-sitecore-pieter-brinkman/

My journey at Sitecore has been amazing. It started as a pre-sales consultant in The Netherlands, to quickly join co-founder Lars Nielsen to build the MVP program, moving into Product Marketing to grow and strategies Technical Marketing.

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What is Sitecore Managed Cloud?

During the last 7 months, I had a side job next to my Technical Marketing Job. I was asked to create the positioning and messaging to support our Managed Cloud offering as interim Product Marketing Director Managed Cloud at Sitecore.
Luckily I could pull this off because of two reasons.
1) I have amazing self-steering teams within Technical Marketing.
2) A day has 24 hours.

The job is now done, and I would like to share some knowledge about Sitecore Managed Cloud. Starting with sharing the recording of my SUGMEA presentation on Managed Cloud.

In this session, I will provide an introduction to Sitecore Managed Cloud. Highlighting the benefits of Manage Cloud, and how Managed Cloud compares to our other hosting options. Including:

  • Sitecore flexible hosting options
  • What is Sitecore Managed Cloud?
  • Benefits of Sitecore Managed Cloud
  • The efforts of hosting
  • Sitecore Managed Cloud critical success factors
  • Why Sitecore Managed Cloud for the CMO, CIO, and infrastructure teams?

You can find the recording on Vimeo or embedded below.

Sitecore Managed Cloud presentation during virtual SUGMEA
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Sitecore 9.3 Marketing enhancements and features

Sitecore helps brands to create relevant personalized experiences in real-time, maximizing outcomes and value across channels. 

Sitecore does this by offering a rich platform that supports all stages. Starting from content creation, to serving personalized experiences that drive and increase conversions and outcomes.

This includes tools for measuring content effectiveness and provide insights for marketers with analytics data and reporting tools. Based on these insights marketers can then optimize their content and personalization strategy to increase business results.

Sitecore helps brands to create relevant personalized experiences in real-time to maximize outcomes and value across channels. 

For Sitecore 9.3 we made significant improvements to the marketing features. We improved Testing, Optimization, and Personalization. New features are added to Analytics and Reporting, to Marketing Automation and to Forms. We also announced a new product for in our Machine learning offering.

New marketing features and enhancements in Sitecore 9.3

This article is part of the Sitecore 9.3 what’s new blog post series.

Let’s take a look at improvements and new marketing features.

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Sitecore 9.3 – Sitecore Experience Accelerator (SXA)

Sitecore Experience Accelerator is a drag-and-drop componentry extended to meet business needs or designs for accelerated builds. SXA enables marketing departments to create web sites without the involvement of development and IT. This decreases the time-to-market by using default and custom-build SXA components.

Sitecore 9.3 will provide improvements in the core-platform. In this article I will highlight the three new SXA features released with Sitecore 9.3. This article is part of the Sitecore 9.3 what’s new blog post series.

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Sitecore 9.3 – Core platform enhancements

For Sitecore 9.3 we made a significant amount of enhancements. During my session at Sitecore Symposium I only had time to focus on on the top 5 of improvements for the core platform.

Sitecore 9.3 includes a large list of improvements. Sitecore’s ongoing improvements for the core platform are always around performance and increasing the easy-of-use for those who work with Sitecore every day.

The key performance improvements in 9.3 are made by reducing the amount of calls that Sitecore makes, optimizing Sitecore by making processes more efficient.

This blogpost will provide a list of improvements and enhancements for the Experience Platform -listed per product area- that are included in 9.3. The complete list of enhancements can be found in the official Sitecore 9.3 release notes.

This article is part of the Sitecore 9.3 what’s new blog post series.

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